The digitalization of a MYPE (micro and small business) is not just about adopting technology or opening new channels online.
It also means reviewing how the business operates, how it presents its products, how it relates to its customers, and how easy it is to complete a purchase.
For small businesses, this process can start with gradual changes: using digital channels to gain visibility, improving the sales strategy, or adding new payment options.
In this context, initiatives such as the Digital Training Sessions (SED MYPE), developed by the Ministry of Production (PRODUCE) through the Tu Empresa National Program, aim to reduce digital gaps and bring tools that entrepreneurs and business owners can apply directly to their operations.
What does it mean to digitalize a MYPE?
Digitalizing a small business means using tools and solutions that improve processes that were previously carried out only in a traditional way.
This can range from communicating with customers to showcasing products, receiving orders, collecting payments, or accepting different payment methods.
That is why digital transformation should not be seen as a change that happens overnight. A MYPE can start by adopting specific solutions that respond to the real needs of its operation.
The goal is not to use technology for its own sake, but to take advantage of it to make business management simpler and improve the customer experience.
How can a MYPE strengthen its sales strategy?
Before adopting new digital tools, it is also important to review how sales opportunities are being generated.
A slow-moving product, for example, does not necessarily need an immediate discount. The way it is presented, its location, the communication around it, or its relationship with other items can also influence the purchase decision.
During SED MYPE, the importance of reviewing how products are presented, placed, and communicated was addressed, before resorting solely to a price reduction.
Improve product visibility
A product needs to be visible to have a better chance of being considered by the customer.
Changing its location, making it stand out within the store, or giving it more exposure through digital channels can help generate new sales opportunities.
In some cases, small adjustments in how the offer is presented can be more useful than directly lowering the price.
Better understand customer needs
The closeness that many MYPEs have with their customers can also become an advantage.
Listening to what they need, identifying buying habits, and recommending relevant products allows for a more personalized sales experience.
From this perspective, selling is not just about offering more products, but about finding alternatives that truly complement what the customer is looking for.
How do digital channels help a MYPE?
Digital channels allow a business to extend its presence beyond its physical location.
Tools such as WhatsApp, social media, and mobile phones can be used to showcase products, share news, announce promotions, or maintain a closer relationship with customers. The SED MYPE newsletter highlights precisely these channels as a way to extend a business’s presence beyond the traditional point of sale.
Digitalizing payments is also part of the buying experience
Digitalization does not end when a customer discovers a product or decides to buy it. Payment is also part of the experience.
Having different options allows each customer to choose the one that best suits their preferences. These include cards, digital wallets, QR codes, and POS terminals.
Make payment easier
If a customer is ready to buy, the payment process should be simple.
Offering different options reduces dependence on a single payment method and gives consumers more flexibility.
Digitalize collections
Adding digital payment solutions complements traditional operations and helps adapt the business to new ways of consuming.
It doesn’t necessarily mean replacing cash, but adding options that can respond to different customer profiles.
Expand the business showcase
Digitalization can also connect promotion and sales.
A business can showcase a product on a digital channel, receive a customer’s interest, and then make the purchase easier through different payment options.
That is why sales channels and payment methods are part of the same experience.
Digital transformation of MYPEs: start with gradual changes
One of the biggest mistakes when talking about digital transformation is thinking it necessarily requires changing a business’s entire operation.
For a MYPE, the process can start gradually.
Improving its presence on digital channels, making communication with customers easier, reviewing the sales strategy, or adding new payment options are concrete decisions that can bring the business closer to new ways of consuming.
What matters is identifying which tools truly add value to the operation and using them to solve specific needs.
Technology alone does not transform a business. Its value appears when it helps sell better, operate more easily, or build a better customer experience.
Payment LATAM at SED MYPE
As part of this effort to bring practical tools to small businesses, Payment LATAM took part in the SED MYPE session held on September 24.
Katherine Horna, Sales Lead at Payment LATAM, participated as a speaker in a session focused on sales strategies for small businesses, covering topics such as product turnover, buying experience, and opportunities associated with digital channels.
For Payment LATAM, taking part in initiatives like this is an opportunity to share commercial and payments experience with those who run their businesses every day, and to contribute to a broader conversation about the role of technology in the growth of small businesses.
Conclusion: digitalize to connect better with customers
The digital transformation of a MYPE does not happen only by adopting a new technology.
It is also built through everyday decisions: improving how a product is presented, using new channels to communicate, making a payment method easier, or reducing barriers during the purchase.
Each of these changes can help develop businesses that are more connected to their customers’ current needs.
For MYPEs, the challenge is not to digitalize everything at once, but to identify which solutions can generate value and start adopting them gradually.
Because digitalizing a business also means making the path between a sales opportunity and a completed purchase simpler.